10 Reasons to Visit Seoul

1. Korean Folk Village

The Korean Folk Village, located in the outskirts of Seoul, offers a captivating journey back in time. This living museum is a faithful recreation of a traditional Korean village, complete with thatched-roof houses, winding alleys, and various workshops showcasing traditional crafts. Visitors can witness vibrant cultural performances, including folk dances, musical performances, and traditional ceremonies. The village comes alive with artisans demonstrating their skills in pottery, weaving, and metalwork. This immersive experience allows visitors to gain insights into the daily life, customs, and traditions of the Korean people from different historical periods. It’s a perfect destination for families and history enthusiasts, offering a glimpse into the rich heritage that shaped modern South Korea.

2. Seoul Forest

Seoul Forest stands as an oasis of tranquility amidst the city’s urban landscape. This expansive public park is a favorite among locals and visitors alike, providing a serene escape from the bustling city. With lush greenery, walking trails, and peaceful ponds, Seoul Forest offers an ideal setting for picnics, leisurely strolls, and recreational activities. The park is divided into several themed areas, such as the Cultural Art Park and the Ecological Forest, each offering a unique experience. Families can enjoy the playgrounds, pet parks, and themed gardens, while nature enthusiasts can spot various bird species and wildlife. Seoul Forest embodies the harmony between nature and urban life, making it a cherished retreat for those seeking respite from the city’s hustle and bustle.

3. Changdeokgung Palace and Huwon

As a UNESCO World Heritage Site, Changdeokgung Palace stands as a testament to the architectural brilliance of the Joseon Dynasty. Its Huwon, or Secret Garden, is a stunning masterpiece of landscape design, encompassing serene ponds, meandering streams, and lush forests. The palace itself boasts a harmonious blend of traditional Korean and Chinese architectural elements. Visitors can explore the royal living quarters, ceremonial halls, and pavilions, all reflecting the elegance and grandeur of the past. The Huwon, a restricted area, offers guided tours and provides a glimpse into the royal family’s private life and leisure activities. The seasonal beauty of Changdeokgung Palace and Huwon, especially during cherry blossom and autumn foliage seasons, captivates visitors with a sense of historical wonder and natural splendor.

4. Myeongdong

Myeongdong stands as the epitome of modern shopping and vibrant street culture in Seoul. The district is a shopping haven, brimming with trendy boutiques, department stores, and international fashion brands. Shopaholics can indulge in a diverse range of products, including cosmetics, clothing, electronics, and accessories. Beyond shopping, Myeongdong is renowned for its delectable street food, offering a sensory feast with mouthwatering treats like hotteok (sweet pancakes), tteokbokki (spicy rice cakes), and freshly brewed Korean tea. The lively atmosphere is enhanced by street performers, K-pop dance groups, and bustling night markets. Whether you’re a fashionista seeking the latest trends or a food lover looking to savor Korean delicacies, Myeongdong promises an exciting and unforgettable experience.

5. Bukchon Hanok Village

Nestled between modern skyscrapers, Bukchon Hanok Village is a picturesque neighborhood that beautifully preserves Seoul’s traditional architecture. Its narrow alleys wind through well-preserved hanok houses, showcasing the elegance of Korean heritage. Visitors can roam freely through the village, admiring the unique beauty of each hanok. Some houses have been converted into cultural centers, tea houses, or guesthouses, providing an opportunity to experience traditional Korean lifestyle firsthand. The village offers breathtaking views of the surrounding cityscape, making it a favorite spot for photographers and history enthusiasts. As a harmonious blend of the old and new, Bukchon Hanok Village provides an authentic and immersive journey into Seoul’s cultural past.

6. N Seoul Tower

Perched atop Namsan Mountain, N Seoul Tower offers a mesmerizing panoramic view of Seoul’s skyline. The iconic tower, adorned with thousands of LED lights, becomes a captivating sight during the evening hours. Visitors can reach the tower through a cable car or a leisurely hike up the mountain, surrounded by lush nature. The observatory decks provide an excellent vantage point to admire the city’s sprawling landscape, stretching from the Han River to the distant mountains. N Seoul Tower also boasts romantic ambiance, with “Locks of Love,” where couples attach padlocks as a symbol of their eternal love. Alongside the observatory, the tower houses a variety of restaurants, cafes, and gift shops, ensuring a delightful and memorable visit for all.

7. Gyeongbokgung Palace

Gyeongbokgung Palace, the grandest of the Five Grand Palaces, is a majestic symbol of Korea’s royal history. The palace’s main gate, Gwanghwamun, welcomes visitors into a vast complex of ornate pavilions, serene gardens, and serene courtyards. At the heart of the palace lies Geunjeongjeon Hall, where significant ceremonies and official events once took place. Visitors can witness the Changing of the Guard ceremony, a colorful and traditional spectacle reenacting the royal guards’ changing shifts. The National Palace Museum of Korea, within the palace grounds, showcases invaluable artifacts and historical treasures. Gyeongbokgung Palace offers a captivating glimpse into Korea’s regal past, providing a profound understanding of the country’s cultural heritage.

8. Lotte World

Lotte World is a world-class indoor theme park and entertainment complex, offering an exciting escape for families and thrill-seekers. Divided into two sections, Lotte World Adventure and Magic Island, the park boasts a wide array of thrilling rides, attractions, and live shows. Whether it’s braving the heart-pounding roller coasters or enjoying the whimsical fairytale-themed rides, Lotte World caters to visitors of all ages. The indoor Adventure section makes the park accessible all year round, while the outdoor Magic Island complements the experience with open-air rides and beautiful views of Seokchon Lake. Additionally, Lotte World features an ice-skating rink, shopping malls, restaurants, and a luxurious hotel, making it a comprehensive entertainment destination for an unforgettable day of fun and adventure.

9. Bongeunsa Temple

Amidst the bustling district of Gangnam, Bongeunsa Temple offers a serene retreat for spiritual solace and reflection. This ancient Buddhist temple, founded in the 10th century, exudes a sense of peace and tranquility. The temple complex features striking architecture, including the Daeungjeon Main Hall and the towering Mireukjeon Pagoda. Visitors can participate in various Buddhist ceremonies and practices, gaining insights into Korean Buddhist culture. Bongeunsa Temple’s charming gardens and wooded trails add to the peaceful ambiance, making it an ideal place for meditation and contemplation. Throughout the year, the temple hosts cultural events and temple stays, offering visitors a unique opportunity to immerse themselves in the traditional Korean way of life.

10. Cheonggyecheon Stream

Cheonggyecheon Stream is a captivating urban renewal project that transformed a neglected waterway into a vibrant oasis in the heart of Seoul. The stream stretches for several kilometers, lined with walking paths, artistic bridges, and lush greenery. Its calming waters and scenic landscapes provide a refreshing escape from the city scape. The stream’s rejuvenation not only improved the city’s aesthetics but also enhanced its ecological balance, providing a habitat for various fish and bird species. Along the stream, visitors can find art installations, sculptures, and public spaces that serve as venues for cultural events and performances. The annual Seoul Lantern Festival, held along Cheonggyecheon, illuminates the nights with thousands of colorful lanterns, creating a magical atmosphere.

About Seoul

Seoul Airport to City Center

Getting from Seoul’s major international airport, Incheon International Airport (ICN), to the city center is a seamless and convenient process. Incheon International Airport is located on Yeongjong Island, about 48 kilometers (30 miles) west of Seoul’s city center. Travelers have various transportation options to reach the bustling heart of Seoul.

Airport Railroad Express (AREX): The Airport Railroad Express, commonly known as AREX, is one of the fastest and most popular ways to get to the city center. AREX offers two train services: the Express Train and the All-Stop Train. The Express Train takes approximately 43 minutes and provides a direct connection to Seoul Station, the central railway hub of the city. The All-Stop Train, though slightly slower, stops at multiple stations along the way, providing convenient access to different parts of Seoul. Both train services are comfortable, efficient, and equipped with ample space for luggage.

Airport Limousine Buses: For travelers who prefer a more direct and comfortable option, the Airport Limousine Buses are an excellent choice. These deluxe buses offer various routes to different parts of Seoul, including major hotels and tourist attractions. The buses are equipped with spacious seating, air conditioning, and luggage storage. With an extensive network of routes, the Airport Limousine Buses provide a convenient door-to-door service for passengers, making them an ideal choice for those with heavy luggage or traveling to destinations not directly served by the subway.

Taxis: Taxis are readily available at Incheon International Airport and provide a more personalized and flexible transportation option. Travelers can easily find taxi stands outside the arrival halls. Taxis in Seoul are generally clean, comfortable, and equipped with meters. The fare from the airport to the city center varies depending on the destination and traffic conditions. It is advisable to use the deluxe or international taxis if you require English-speaking drivers or need assistance with your luggage.

Rental Cars: For travelers who prefer the freedom to explore at their own pace, rental cars are available at the airport. However, driving in Seoul can be challenging due to heavy traffic and complex road systems, especially for those unfamiliar with the city. Additionally, many tourist destinations and city attractions are easily accessible via public transportation, making rental cars less necessary for most visitors.

Private Airport Transfers: For a hassle-free and personalized experience, some travelers opt for private airport transfer services. These services can be booked in advance, and a professional driver will meet you at the arrival hall and take you directly to your desired destination in Seoul. Private transfers offer convenience, comfort, and the option to customize your journey according to your schedule.

Public Transport in Seoul

Seoul boasts an extensive and efficient public transportation system that makes navigating the city a breeze. The backbone of this system is the Seoul Metropolitan Subway, comprising multiple lines connecting major neighborhoods and attractions. Additionally, an extensive network of buses complements the subway, offering convenient access to areas not covered by rail. The T-money card is a versatile payment option, valid for both subway and buses, making transfers seamless. With regular schedules, cleanliness, and affordability, public transport in Seoul ensures that residents and visitors can easily explore the city’s cultural landmarks, shopping districts, and culinary delights with ease.

Shopping in Seoul

From high-end luxury shopping to vibrant traditional markets, Seoul provides an exceptional shopping experience for every taste and budget. Whether you’re looking for the latest fashion trends, unique souvenirs, or delectable street food, these shopping destinations have something for everyone. Places where you can go shopping but not limited to are:

1. Namdaemun Market

Namdaemun Market, one of the oldest and largest traditional markets in Seoul, has been a vibrant hub of commerce for over six centuries. Located near Namdaemun Gate, a historic Seoul landmark, the market offers a fascinating blend of old-world charm and modern shopping. Visitors can explore a vast array of goods, including clothing, accessories, shoes, fabrics, handicrafts, and souvenirs. The market is renowned for its excellent selection of Korean traditional clothing, known as hanbok, and various traditional street foods. Strolling through its bustling alleyways, shoppers can experience the lively atmosphere and haggle with friendly vendors to find the best deals. Namdaemun Market remains a favorite among both locals and tourists, providing an authentic glimpse into the heart of Seoul’s traditional market culture.

2. Express Bus Terminal Underground Shopping Mall

The Express Bus Terminal Underground Shopping Mall, situated beneath the bustling Express Bus Terminal, is a vast shopping complex that caters to a diverse range of tastes and preferences. The mall offers an impressive collection of shops, ranging from fashion boutiques, accessories, beauty products, electronics, and household goods. With its convenient location and extensive selection of goods, the underground shopping mall has become a go-to destination for Seoulites looking for everything from the latest fashion trends to everyday necessities. Apart from shopping, the mall also houses numerous eateries and cafes, providing a wide range of dining options. With direct access to the Express Bus Terminal and its intercity bus routes, the underground mall has become a convenient one-stop shopping destination for both locals and travelers passing through the city.

3. Namdaemun Arcade

Adjacent to the famous Namdaemun Market, the Namdaemun Arcade is an indoor shopping arcade that attracts both locals and tourists alike. The arcade houses a wide variety of shops, selling clothing, shoes, accessories, bags, and household goods at affordable prices. It is an excellent place to hunt for bargains and unique finds. While the outdoor Namdaemun Market remains lively during the day, the indoor arcade provides a more sheltered and organized shopping experience. Visitors can browse through a maze of stores, and many shopkeepers are willing to negotiate prices to offer the best deals. Namdaemun Arcade preserves the vibrant spirit of Seoul’s traditional markets while providing a more comfortable shopping environment for visitors, especially during inclement weather.

4. Ssamziegil

Ssamziegil, located in the heart of Insadong, is a charming shopping complex designed to showcase the works of local artists and artisans. Its unique architecture, with a spiral-like structure, allows visitors to explore a delightful array of stores and galleries. Inside, shoppers can find an eclectic mix of handcrafted goods, art pieces, traditional crafts, and modern designs. The complex offers a refreshing departure from the typical commercial centers, creating a cultural and artistic atmosphere that celebrates Korean creativity. Additionally, Ssamziegil hosts regular cultural events, performances, and workshops, making it an ideal destination for art enthusiasts seeking a genuine and immersive experience of Seoul’s artistic scene.

5. COEX Mall

Nestled in the heart of the bustling Gangnam district, COEX Mall is an expansive underground shopping complex that caters to diverse tastes and interests. It is one of Seoul’s largest shopping malls, offering a wide array of shops, from high-end luxury brands to popular international retailers. Visitors can shop for fashion, cosmetics, electronics, books, and much more. The mall’s Food Court is a culinary paradise, boasting a delectable selection of Korean and international cuisines. In addition to shopping and dining, COEX Mall features an aquarium, a movie theater, and convention and exhibition spaces, making it a multifaceted entertainment hub. With its convenient location and myriad offerings, COEX Mall stands as a popular shopping and leisure destination for locals and visitors alike.

6. Gangnam Underground Shopping Center

Located beneath Gangnam Station, the Gangnam Underground Shopping Center is a bustling maze of shops and stalls offering a wide range of trendy fashion, accessories, cosmetics, and electronics. Catering to Seoul’s fashion-conscious youth, the shopping center reflects the latest trends and styles. Shoppers can browse through a vast array of stores, from international brands to local boutiques, all within easy reach of the subway station. Apart from fashion, the shopping center features numerous eateries, cafes, and entertainment options. As a vital part of Seoul’s vibrant Gangnam district, the underground shopping center attracts both residents and visitors looking to immerse themselves in the area’s chic and trendy culture.

7. Myeongdong

Myeongdong is a vibrant and iconic shopping district that embodies Seoul’s fast-paced fashion and beauty trends. It is a haven for shopaholics, offering an extensive range of retail stores, department stores, and street vendors. From renowned international brands to local boutiques, shoppers can find everything from clothing, cosmetics, skincare products, accessories, and more. Myeongdong’s bustling streets are adorned with neon lights and filled with shoppers hunting for the latest deals and trendy items. Besides shopping, the district is famous for its delectable street food, offering a wide variety of mouthwatering treats. With its energetic ambiance and diverse shopping options, Myeongdong remains a must-visit destination for anyone looking to experience the cutting-edge fashion and culture of Seoul.

8. Dongdaemun Market

Dongdaemun Market is a dynamic and bustling shopping district that comes alive after dark. It is a paradise for fashion enthusiasts, featuring numerous shopping malls and wholesale markets that cater to retailers and individual shoppers alike. The market offers an enormous variety of clothing, textiles, accessories, and craft supplies at affordable prices. It is a hub for fashion designers, students, and tourists seeking the latest trends and unique designs. Dongdaemun Market operates 24/7, making it a favorite destination for night owls and early risers alike. In addition to shopping, visitors can enjoy delicious street food from the numerous food stalls that surround the market, creating a vibrant and lively atmosphere that is distinctively Seoul.

9. Insadong

Insadong is a cultural and artistic neighborhood renowned for its traditional Korean crafts, antiques, and artworks. The main street, Insadong-gil, is lined with numerous shops selling hanbok, traditional tea sets, calligraphy materials, and souvenirs. Shoppers can explore a wide range of art galleries and antique shops, showcasing both contemporary and classic Korean art pieces. The neighborhood’s unique charm lies in its preservation of Korean cultural heritage amid the modern city’s rapid development. Insadong also boasts a lively street market with food stalls offering traditional snacks and treats. As a cultural haven, Insadong attracts locals and tourists seeking to immerse themselves in Korea’s artistic heritage and rich cultural traditions.

10. Apgujeong Rodeo Street

Apgujeong Rodeo Street is a high-end shopping district in Gangnam, known for its luxurious boutiques, designer stores, and flagship shops. The area is a fashion mecca, offering the latest international and Korean designer brands, making it a favored destination for Seoul’s fashion-forward elite. Alongside fashion, Apgujeong Rodeo Street also hosts upscale beauty salons, gourmet restaurants, and chic cafes. The district exudes a glamorous ambiance, attracting fashion enthusiasts and trendsetters from all over the city. Whether indulging in luxury shopping or simply strolling along the fashionable streets, visitors can bask in the glitz and sophistication of Apgujeong Rodeo Street. The district’s reputation as a high-end shopping paradise extends beyond fashion, with various lifestyle stores offering home decor, luxury skincare, and high-tech gadgets. Apgujeong Rodeo Street’s unique blend of upscale shopping and trendy eateries creates a seamless fusion of luxury and style, drawing in locals and tourists seeking an exclusive and glamorous retail experience.